About Us

Our Story

I'm Ramachandra Karumajji. I started Nutrealis in November 2025 along with the Co-founder Majji Naresh, and to be honest, I never planned to build a supplement brand. I grew up in Vijayawada and studied Mechanical Engineering. Later I went to Paris for my MSc in Purchasing and Supply Chain Management. After that I spent a few years working in inventory, logistics, and procurement, basically the back-end work of how products move from raw material to a customer's hand.

It's not exciting work to most people. But you learn things in those jobs that you can't unlearn. You learn how to read a supplier's spec sheet. You learn what a real Certificate of Analysis looks like versus a manufactured one. You learn how much a premium ingredient actually costs and how often that's not what's actually being used.

That's what eventually pushed me into this.

What was bothering me?

The more I worked in procurement, the more I started noticing things in the Indian supplement market that didn't sit right. I'd walk into a pharmacy or scroll through a wellness app and see the same patterns over and over. Bottles claiming "clinical strength" with a fraction of the actual clinical dose. "Proprietary blends" were really just a way to hide how little of the expensive ingredient was inside. Labels written by people who clearly didn't talk to anyone in formulation. I wasn't shocked as a customer. I was frustrated because I knew exactly how it was happening.

There were three things my background made obvious:

  • Sourcing: I knew what genuine premium ingredients cost. The gap between that and what most brands actually use is bigger than people realise.
  • Labels: I'd learned how claims get built — which words have rules attached, which are decoration, and how vague terms like "standardized extract" can mean very different things.
  • Quality control: There's a real difference between a brand that tests every batch and a brand that tested once and assumed everything else would be the same.

After a while I stopped asking "why is this how the industry works?" and started asking "why hasn't anyone just built a better version?"

So I did. Or at least, I started.

Why an engineer is doing this?

People sometimes find it odd. Mechanical engineering, supply chain, and now supplements — it doesn't look like a straight line. I'd say it's the most honest thing I could have built. I'm not a doctor. I'm not a nutritionist. I'm not going to pretend to be either of those.

What I do know is the back-end of how products are made. And I think that's where the real problem in this industry is. Most supplement brands start with marketing — they decide what's going to sell, then find a manufacturer to make it. We're trying to do the opposite. Sourcing first, formulation second, then everything else.

That's what Nutrealis is. A small attempt to build the version of this industry I wished existed.

What I believe in?

Two things, mostly.

The first is discipline. In sourcing, in formulation, in what we put on a label and what we leave off. Discipline isn't visible to customers, but it's what builds something worth coming back to.

The second is calculated risk. We're a young brand and we don't have the budget to compete with the big ones on marketing. So we'd rather take bets on doing fewer things better — clean labels, real doses, ingredients chosen for what they do — instead of copying what everyone else is doing.

Some of those bets won't work. That's fine. We're trying to build something that lasts longer than a season.

Our Team

Right now Nutrealis is five of us, based in Hyderabad. No celebrity faces. No huge ad budget. Just a small team trying to do the basics well. I won't pretend everything is perfect. We're early. We'll make mistakes. When we do, we'll fix them.

What we're trying to do?

I won't promise miracles. Honestly, I think customers are tired of being promised miracles.

What I can promise is this:

  • What's on the label is what's inside.
  • The dose we claim is the dose we use.
  • If something goes wrong, we'll own it.
  • That's it. That's what Nutrealis is trying to be.

— Ramachandra

Founder, Nutrealis